Media: a number of major companies suspended their advertising in Facebook
The Adidas company with its subsidiary Reebok, as well as the auto giant Ford and several other companies joined the boycott Facebook, halting advertising in its social networks, told television channel CNBC.
According to him, until the end of July to suspend advertising in Facebook and Instagram of Adidas and Reebok, which announced its intention to develop criteria that will make both themselves and their partners "responsible for creating and maintaining a safe environment". Ford in the next 30 days also will not post ads to assess their presence on platforms Facebook.
In turn, one of the largest U.S. companies in the information technology Hewlett-Packard (HP) has suspended advertising on Facebook for as long as the social network appears more robust protection measures. Manufacturer of cleaning products Clorox, the restaurant chain Denny's, the company Edgewell Personal Care and Conagra also suspend advertising in Facebook and Instagram.
Meanwhile, the portal Axios said that the decision to suspend advertising in Facebook and Instagram taken by the company Microsoft, which, however, unlike many other companies that are not concerned about the policy of Facebook and how it is displayed. According to the information portal, the company is unhappy that its ads appearing next to "inappropriate content".
Earlier, the national Association for the advancement of colored people (NAACP), the ACLU, Color of Change, the human rights organization anti-defamation League of the USA (ADL) and other human rights activists have urged the business to discontinue to advertise on Facebook in July, to protest over "publications with hatred, violence and racism." After that, the company North Face, Coca-Cola, PepsiCo, Unilever and Starbucks said that they would not advertise with Facebook and some other social networks.
Bloomberg on Saturday gave evidence that because of the boycott of advertising in the social networks of the Corporation, the head of Facebook mark Zuckerberg has lost about $ 7.2 billion. Zuckerberg himself previously said that the company will amend its policy and prohibit "hate speech" statements in the advertisement placed in the social network.
Social network Facebook was founded in February 2004, the 19-year-old American student Zuckerberg. The headquarters is located in Menlo Park (CA). Facebook also owns the services Messenger, WhatsApp and Instagram.